Built to last. Built to grow.
A small stand next to LOEB. A simple belief. Thirty years on, we're still proving it every day.
Casual Swiss began in November 1996 — Martin Peña's first stand next to the LOEB Egge in Bern, built on a simple belief: quality jewelry, fairly priced, sold by people who genuinely care.
Where we started
Martin Peña proved the idea from a small stand in Bern: good pieces do not need inflated names to earn their place. They need honest materials, fair prices and people who stand behind them.
That direct relationship with customers is still the heart of Casual Swiss.
Where we're going
Today, Pascal carries that belief forward with sharper focus and a wider vision. Casual Swiss is growing beyond a jewelry store into a Swiss lifestyle and fashion brand — jewelry first, then objects, accessories and everyday pieces with the same eye for detail.
Every category we enter has to feel useful, personal and built with care.
What never changes
The store. The family. The relationship with every customer who walks through our door or lands on this page. Casual Swiss will always be reachable, honest and here — in Bern, and wherever you are.
We're building against the grain of big-name brands that charge a premium for a logo and deliver mediocrity underneath. People deserve better — better materials, better service and a team they can actually meet.
