In November 1996, after two years working at a Bern jewelry store, Martin Peña opened his first stand next to the LOEB Egge.
In 2022, his son Pascal joined the business with one mission: modernize the brand for the next thirty years.
Our Story · Since 1996
Three decades. One family. A stand in Bern.
Casual Swiss is the brand of casual not casual GmbH — a family business that started in November 1996 with a tiny stand next to the LOEB Egge. Thirty years later, we're still right here.
1996
It started with a single sale.
casual not casual GmbH
Brand: Casual Swiss · UID: CHE-465.127.926
Spitalgasse 47–51 · 3001 Bern
The team
The people behind Casual Swiss.
A family, joined by a team that cares — all at LOEB Bern. Come by and say hi.
PP
Pascal Peña
Managing Director & Sales
MP
Martin Peña
Founder · Sales & Advisor
DP
Domenico Peña
Content Creator & Sales
MP
Mateo Peña
Apprentice & Sales
ES
Elvira Schmutz
Decoration · Service & Sales
FA
Flor Allum
Sales
VK
Vanessa Kohler
Sales
EA
Eva Allum
Part-time Sales
What we believe in
Three things. Since 1996. Unchanged.
01
Built to last
We curate pieces made to last — in quality, in style, in meaning. Nothing here is filler.
02
Art in everyday life
From wearable jewelry to display-worthy sculptures, we believe beautiful objects belong in the everyday — not behind glass.
03
Personal service
A small family team with real product knowledge. Online or in-store, we're genuinely here to help.
Come visit us in Bern.
Over 1000 pieces to discover in person — inside one of Switzerland's most beautiful department stores.
Get directions & hoursLOEB Bern · Ground Floor
Spitalgasse 47–51
3001 Bern, Switzerland
Mon–Wed 9:00–19:00
Thu–Fri 9:00–20:00
Saturday 9:00–17:00
