In November 1996, after two years working at a Bern jewelry store, Martin Peña opened his first stand next to the LOEB Egge.
In 2022, his son Pascal joined the business with one mission: modernize the brand for the next thirty years.
Our Story · Since 1996
Three decades. One family. A stand in Bern.
Casual Swiss is the brand of casual not casual GmbH — a family business that started in November 1996 with a tiny stand next to the LOEB Egge. Thirty years later, we're still right here.
1996
It started with a single sale.
Casual Swiss
LOEB Warenhaus
Spitalgasse 47–51 · 3001 Bern
The team
The people behind Casual Swiss.
A family, joined by a team that cares — all at LOEB Bern. Come by and say hi.
PP
Pascal Peña
Managing Director & Sales
MP
Martin Peña
Founder · Sales & Advisor
DP
Domenico Peña
Content Creator & Sales
MP
Mateo Peña
Apprentice & Sales
ES
Elvira Schmutz
Decoration · Service & Sales
FA
Flor Allum
Sales
VK
Vanessa Kohler
Sales
EA
Eva Allum
Part-time Sales
What we believe in
Three things. Since 1996. Unchanged.
01
Built to last
We curate pieces made to last — in quality, in style, in meaning. Nothing here is filler.
02
Art in everyday life
From wearable jewelry to display-worthy sculptures, we believe beautiful objects belong in the everyday — not behind glass.
03
Personal service
A small family team with real product knowledge. Online or in-store, we're genuinely here to help.
Come visit us in Bern.
Over 1000 pieces to discover in person — inside one of Switzerland's most beautiful department stores.
Get directions & hoursLOEB Bern · Ground Floor
Spitalgasse 47–51
3001 Bern, Switzerland
Mon–Wed 9:00–19:00
Thu–Fri 9:00–20:00
Saturday 9:00–17:00
Our Vision · Since 1996
Built to last. Built to grow.
A small stand next to LOEB. A simple belief. Thirty years on, we're still proving it every day.
Casual Swiss began in November 1996 — Martin Peña's first stand next to the LOEB Egge in Bern, built on a simple belief: quality jewelry, fairly priced, sold by people who genuinely care.
01
Where we started
Martin Peña proved the idea from a small stand in Bern: good pieces do not need inflated names to earn their place. They need honest materials, fair prices and people who stand behind them.
That direct relationship with customers is still the heart of Casual Swiss.
02
Where we're going
Today, Pascal carries that belief forward with sharper focus and a wider vision. Casual Swiss is growing beyond a jewelry store into a Swiss lifestyle and fashion brand — jewelry first, then objects, accessories and everyday pieces with the same eye for detail.
Every category we enter has to feel useful, personal and built with care.
03
What never changes
The store. The family. The relationship with every customer who walks through our door or lands on this page. Casual Swiss will always be reachable, honest and here — in Bern, and wherever you are.
We're building against the grain of big-name brands that charge a premium for a logo and deliver mediocrity underneath. People deserve better — better materials, better service and a team they can actually meet.
Pascal Peña and Team
